I’m Nadia

A Generalist in a Specialized World*

Nadia headshot

I’m Nadia

A Generalist in a Specialized World*

tlatsoi logo

My RANGE of “General” Skills for Specialized Outcomes


Business Strategy

SEO Strategy


Social Media Strategy

Content Strategy

Data Analytics

Copy Planning


Communication Strategy

Web Development



UX & CX Testing


Rapid Response

Startup Support

Small Business Owner Support & Coaching

Tech Skills Training


Crossing the t’s and dotting the i’s

End to end program management and everything in between

Projects are not constant, they start as an idea or objective and evolve. Every project has components such as resources, outcomes, marketing, research, communication, process, costs and deadlines, and these need varying degrees of management. Although all projects are unique – what is certain, is that they will have ups and downs, problems that need solving and challenges that need to be overcome. I see these as opportunities to offer an agile, fresh approach with feasible solutions.

Extensive experience as a business owner, project manager, employer and team leader, media production manager, IT and software development consultant, marketing and corporate events executive. I have the key attributes required and expected for delivering successful projects;

  • leadership
  • strategic focus
  • sound judgment and critical thinking
  • fiscal and resource discipline
  • diligence, perseverance and creativity
  • integrity


For access to my non-traditional resume and references, contact me.

Nadia is a dedicated, strategic go-getter who can mobilize team members to deliver quality deliverables within tight timelines. Her knowledge of digital, thought-leadership, content and demand generation coupled with tight project management skills were critical as we overhauled our B2B website and optimized content for 100’s of products to mobile ready, SEO enriched format in less than 6 months. She is an asset to any organization she supports.

Puja Subrun

Director, National Business Solutions Marketing and Brand , TELUS

Nadia is a passionate and engaged individual. She has a strong desire to make sure that customer experiences are exceptional and is personally invested in ensuring positive outcomes. Knowing that Nadia was working on something meant a great deal of assurance that the work would be completed on time and with quality.

Jennifer Refvik

Director, TELUS Business

I had the pleasure of working with Nadia on several projects over many years. I found her to have a very clear and concise idea of what can and should be done and achieved. Her project management and people skills are exemplary and she constantly pushes people to deliver results to the same standard that she sets for herself. Nadia loves to learn and is always open to new ideas and different ways of improving things. In short, I would not hesitate to recommend her as a valuable addition to any team.

Gareth Bowers

Software Director, Silicon Overdrive

Nadia is knowledgeable, efficient, cooperative, creative, helpful, reliable… she delivers on schedule and truly, is everything you want in an independent worker. She supported our team on a specific technical project and was a huge asset.

Janice Waugh

Publisher, Solo Traveler and Full Flight Press

Our wonderful Spoken Lives website was set up by Nadia in 2015 and she continues to maintain and improve it. We have been delighted with her services! Quick response times and Nadia has also offered ideas that have thrilled our followers. Thank you, Nadia – for making us look good, online!

Elizabeth Verwey

Founder, Spoken Lives

Let’s discuss your ideas and needs

* From the book Range: Why Generalists Triumph in a Specialized World

A 2019 book by David Epstein in which he expands on the points from his previous book The Sports Gene: Inside the Science of Extraordinary Athletic Performance to make a more general argument against overspecialization. In the book, he argues that range – defined as more diverse experience across multiple fields – is more relevant in today’s society than specialization because the wicked problems of the modern world require bridging experience and knowledge from multiple fields to foster solutions.